Our Story

The history of our activity began in 1997 when Samvel Aleksanyan established coffee production in Armenia. The first brand was introduced under the name "Lus Astgh" and was later continued with the "Latino" brand, which over the years gained consumer trust and became a recognized name in the market. Starting from 2025, we are expanding our presence by launching a new brand, "Ararat Coffee." It embodies our accumulated experience, consistency in quality, and solutions that meet modern requirements. Our goal is to continuously provide high-quality coffee, develop a production culture, and present an Armenian brand that is competitively equal in both local and international markets.